
Gross rental yields across London typically range widely, with outer boroughs and former industrial pockets often outperforming prime central postcodes. Net yields, after mortgage costs, management fees and void periods, run lower still. We rely on the Office for National Statistics, the London Rents Map and Bank of England lending data to ground these figures rather than advertised portal rents.
TL;DR:
- Outer east and north often outyield prime central London, but rising yields may reflect falling prices rather than stronger rental demand.
- Use the London Rents Map for rents by borough and compare them with completed sale prices from HM Land Registry, not portal asking figures.
- Subtract mortgage interest, fees, maintenance, insurance, service charges, taxes, and vacancy periods; lenders may also assess affordability using a stressed mortgage rate.
- Personal landlords cannot deduct mortgage interest from rental income; instead, they receive a basic rate tax credit, which can lower returns for higher rate taxpayers.
- Flats often produce higher gross yields than houses, while studios bring greater vacancy and wear risks, and HMOs add licensing and management burdens.
Yield patterns in London follow a fairly consistent geography: the further you move from central boroughs, the higher the gross yield tends to run, because prices fall away faster than rents.
These are gross yields, calculated from asking rents against asking prices. We’d caution against treating a headline figure from a property portal as a net return: portals advertise what landlords hope to achieve, not necessarily what tenants actually pay once negotiation, void periods and incentives are factored in. For borough-specific numbers that update regularly, the London Rents Map published by the Greater London Authority is the most reliable free resource, because it draws on ONS data at borough level rather than self-reported portal listings.
A handful of structural factors explain most of the spread.
Pro Tip: A rising gross yield driven by falling prices is not the same signal as a rising yield driven by strong rental demand, always check which side of the equation has moved before treating a figure as good news.
Not all yield figures are built the same way, and the gap between a headline number and your actual return often comes down to methodology.
The ONS Private Rental Market release, known as PIPR, measures private rental prices paid by tenants using a fixed-basket approach, which gives a more stable read than advertised asking rents. The London Rents Map uses this same ONS data but breaks it down to borough level, which is the granularity most investors actually need. For the price side of the equation, HM Land Registry’s UK House Price Index remains the authoritative series, since it is based on completed transactions rather than asking prices.
Before trusting any yield figure you see quoted, check:
Because these figures move, it’s worth checking the latest ONS and GLA tables directly rather than relying on a single snapshot, including ours.
A gross yield is a starting point, not a return you can bank. To estimate something closer to a net figure, take your annual rent, multiply by 12 if quoted monthly, divide by the purchase price, then subtract a reasonable allowance for mortgage interest, letting agent fees, maintenance, insurance, service charges where applicable and void periods between tenancies. We’d avoid quoting a single “typical” deduction here, since these costs vary enormously by property type and management arrangement, but each category deserves its own line in your own calculation rather than a vague buffer.
Lenders apply their own version of this reality check through the Prudential Regulation Authority’s SS13/16 underwriting guidance, which sets expectations for how buy-to-let affordability is assessed. This stress testing, required under SS13/16, assumes a minimum borrower rate over a five-year horizon in many cases, which can quietly rule out properties that look affordable on paper.
The share of gross mortgage advances going to buy-to-let purposes, tracked quarterly by the Bank of England, gives a useful read on how lending appetite in this sector is moving, and is worth checking before assuming current conditions will hold.
Before committing to a purchase, we’d suggest working through this sequence:
Flats, particularly one and two-bedroom units in purpose-built blocks, tend to deliver stronger gross yields than houses in the same area, because purchase prices per square foot are usually lower while rental demand per room often holds up well, especially among young professionals and sharers. Houses, by contrast, often carry a lower yield but can offer steadier capital growth and lower turnover, since family tenants tend to stay longer than single occupants or sharers.
Studio flats and smaller units can post the highest yields on paper, but they also tend to carry higher void risk and faster wear, which narrows the gap once real costs are factored in. HMOs (houses in multiple occupation) can outperform standard lets on a room-by-room basis, but they come with additional licensing requirements and management demands that single-let landlords don’t face. New-build flats with high service charges sometimes show a strong headline yield that erodes quickly once those charges are deducted, which is another reason gross figures need scrutiny before they’re compared across property types.
Gross yields across much of London have edged upward in recent periods, largely because house prices in several inner boroughs have softened while rent inflation has stayed positive, a pattern the ONS has tracked through its regular rent and house price releases. That combination can look encouraging on a spreadsheet, but it reflects two different stories happening at once: softer capital values and firmer rental demand.
Looking ahead, several forces are likely to keep shaping this picture. Continued pressure on landlord supply, linked to tax changes and higher mortgage costs, has been noted by London Assembly members questioning the Mayor about landlords exiting the private rented sector. A smaller pool of rental stock, if it persists, tends to support rents even where prices remain subdued, which could keep gross yields firmer than the long-run London average. We wouldn’t treat any single month’s data as a trend, though. Checking the latest ONS release before acting on a yield figure remains the safer habit.
Rental income from a London buy-to-let is taxable as part of your income, and the way mortgage interest is treated has changed significantly over recent years. Landlords holding property personally rather than through a limited company can no longer deduct mortgage interest from rental income before calculating tax; instead, they receive a basic-rate tax credit on that interest. For higher and additional-rate taxpayers, this shift has noticeably reduced net returns compared with the previous system, since tax is now calculated on a larger taxable income figure even where actual profit hasn’t changed.
Landlords considering restructuring into a limited company to manage these pressures should weigh the Capital Gains Tax and Stamp Duty implications of transferring an existing property, since these costs can outweigh the benefit for a single-property portfolio. These rules sit outside our advice remit as mortgage brokers, so we’d always recommend confirming the detail with a qualified accountant before making a structural decision, particularly where a secured loan or a let-to-buy structure is involved.

Improving yield usually comes down to either raising achievable rent or reducing the purchase and running costs that sit beneath it, and the strongest results tend to come from doing both.
On the rent side, targeted refurbishment, a modern kitchen, updated bathroom fittings, decent storage and reliable broadband provision, can justify a meaningfully higher rent than a tired equivalent property nearby, particularly in competitive boroughs where tenants have choice. Energy efficiency improvements matter increasingly too, since tenants are factoring running costs into what they’re willing to pay, and future minimum energy efficiency standards are likely to make this more pressing rather than less.
Tenant selection plays a quieter but equally important role. A thorough referencing process, realistic affordability checks on prospective tenants and a clear tenancy agreement reduce the risk of arrears and costly voids, both of which erode net yield far more than a slightly lower headline rent ever would. Longer tenancies with reliable tenants also cut the turnover costs, cleaning, redecoration, letting agent fees, that quietly eat into returns between lets.

The mistake we see most often is treating a quoted gross yield as if it were the return landlords will actually receive. It rarely is. Mortgage structure, tax position and lender underwriting criteria all sit between that headline figure and what lands in your account.
This matters most for self-employed landlords, CIS subcontractors and expats, whose income can be assessed very differently from lender to lender. The right mortgage choice, not just the right property, often makes the bigger difference to net return.
— Paul

We offer independent, whole-of-market advice on buy-to-let mortgage deals, including support for self-employed applicants and CIS subcontractors whose income doesn’t fit a standard lender template.
If you’re weighing up a purchase, a remortgage, or want to understand when an offset mortgage might suit your position, get in touch for a bespoke assessment and written confirmation of what you can borrow.
This article is general information, not a substitute for advice from a qualified financial advisor. Consult a qualified financial professional about your own circumstances before acting on anything here.
It depends on your goals: London typically offers lower gross yields than many regional UK cities, but has historically delivered stronger long-term capital growth in several boroughs. Whether it suits you depends on whether you’re prioritising income or growth, and on your tax position and mortgage structure.
It isn’t a standard used in the UK market, and few London properties would meet it given current price-to-rent ratios in most boroughs.
Buy-to-let remains viable for many UK landlords, though tax changes and tighter mortgage underwriting under PRA guidance have reduced net returns compared with a decade ago. Returns now depend more heavily on mortgage structure, tax efficiency and property selection than on headline yield alone.
Several regional UK cities outside London typically post higher gross yields than the capital, reflecting lower purchase prices relative to achievable rents. London’s strength has traditionally lain more in capital growth and liquidity than in headline yield.
Check the London Rents Map for borough-level average rents and cross-reference against Land Registry price data for that same area. Always confirm whether the figure you’re looking at is gross or net before comparing it against another borough.